Bibliography

This is some of the bibliography annotated, which i took from the section i looked into in detail 'the law of the few'.

Higie, R.A, Feick, L.F, Price, L.L (1987) Types and Amount of Word-of-Mouth Communications About Retailers, Journal of Retailer.

(the mavens are good at spreading new information)

Feick, L.F, Price, L.L (1987) The Market Maven: A Diffuser of Marketplace Information, Journal of Marketing.

Mullen,B (1986) Newscasters’ facial expressions and voting behaviour of viewers: Can a smile elect a President ?, Journal of Personality and Social Psychology.

(salesmen at too good at there social behaviour being able to persuade the customer)

Wells,G.L, Petty,R.E (1980) The effects of Overt Head Movements on Persuasion, Basic and Applied Social Psychology.

Milgram,S (1967) The Small World Problem, Psychology Today

(gives evidence of an experiment used to show us how ‘it’s a small world’)

Werner,C, Parmelee, P (1997) Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together, Social Psychology Quarterly.

Granovetter, M (1995) Getting a Job, Chicago: University of Chicago Press.

Friedman, H (1980) Understanding and Assessing Noverbal expressiveness: The Affective Communication Test, Journal of Personality and Social Psychology.

Condon, W.S (1982) Cultural Microrhythms, New York Human Science Press.